Monday, 1 November 2010

Analysis of an action film teaser trailer: Iron Man

The teaser trailer for Iron Man could be considered a generic action film teaser trailer. It features fast paced editing that often revolves around a particular scene, for instance, at the begining of the trailer there is a scene where Tony Stark is being interviewed by a news reporter. In itself this scene is relatively slow moving and calm, but in the trailer it is made exciting because it is interupted by many other scenes (including the production company credits) with loud music. This adds an element of tension to the begining of the trailer before the music fully kicks in, and in the case of this particular trailer, another relatively tame scene is shown before the action begins. The begining half of the teaser trailer attempts to be humorous and light hearted, possibly so that when the military vehicles are attacked by explosions, the contrast from light hearted to serious story grips the audience. The Iron Man Teaser trailer uniquely features silence during a very action packed few seconds. I bellieve this is suposed to represent the point of view of Tony Stark and how he is experiencing some sort of concusion or shock. I feel that this catches the audience off guard and keeps them interested in the trailer. The next shot features an image taken of the mini screen on the side of a small hand held camera. Again, this unique shot keeps the audience interesed. In the next fifteen seconds we see a typical montage of Tony Stark designing and making a metal suit/body armor. During the montage the music slowly builds up dynamically and instrumentally to a climax after which we see an action sequence partnered with loud music to the tempo of the destruction. From this point to the end, the music calms and we are shown a montage of various scenes from the film. The final scene is a long scene of the final 'Iron Man' suit flying next to two fighter jets.

In one clip within the first montage, Tony Stark is seen hammering an anvil. I think I will incorperate such a scene into my own project.

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