On analysis if the teaser for The Ring, I have found that many features from the teaser for Nightmare On Elm Street also appear here. Again, the editing is fast paced. There is no music, but there is an abundance of ambient sound clips and a little speech from the film. Unlike the teaser for Nightmare On Elm Street (2010), this teaser does not give away too much of the story, but it gives enough to get the audience interested (this small bit of information given seems to be the unique selling point of the film, but I haven't seen the film and don't know for sure). Interestingly, both horror trailers have scenes and sounds of young children - there was a nursery rhyme in Nightmare On Elm Street (2010) and a boy appears to be a main character in The Ring, and there is also some speech from a child during the teaser. This gives both teasers even more of a creepy edge. Both teasers seemed more psychologically frightening as opposed to showing excessive gore.
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