How my three texts work as a media marketing device

Audience Feedback for Shutdown

We also posted our video onto the social networking website Facebook. From this we got much positive feedback from friends as well as a few criticisms - "My only citicism is that at the very end the swords do not appear to hit properly. apart from that, everything was great. I especially liked the bits where George was blacksmithing and the section where Joe is being stuck, it made it feel more like a real media text."

The equipment, websites and programmes that I have used

BLOGGER

I have used the website 'Blogger' to keep track of my progress throughout GCE Media Studies and to host my coursework and it's related tasks.

PC RUNNING WINDOWS XP

I used a PC that runs windows XP. Many of Adobe's programmes are installed on the computer including Premiere Elements and Photoshop.

CAMERA

We used a Canon DV camcorder to film all of our footage for the teaser trailer. It’s simple interface gave a no-nonsense approach to filming. Although the camera had it’s own effects and adjusters, all adjustments were done later on while editing the scenes in Adobe Premiere Elements.

TRIPOD

The tripod was used in most scenes where the camera shots were either still or panning. This meant that we could film scenes without any unwanted shaking that we would have had we filmed scenes hand held.

MICROPHONE

Although there is not much diagetic sound in our teaser trailer, the audio from every scene was recorded using a hand held boom microphone. This gave us the highest possible sound quality without having to use a recording studio to recreate the diagetic sounds.

STILL CAMERA

We used an Olympus camera to capture images that we used for our ancillary tasks.

PREMIERE ELEMENTS

All of the editing was done in Adobe’s Premiere Elements programme. As well as cutting raw footage together, we also manipulated sound, brightness and contrast and text in each scene.

PHOTOSHOP

We used Adobe’s Photoshop to design our ancillary tasks. The most useful tools in Photoshop allowed us to cut out backgrounds from pictures and replace them with other backgrounds that we wanted to use.

WHEELCHAIR

We used a wheelchair to help us film any moving shots with minimal shaking caused by movement. This is well demonstrated in the scene in the church where the camera moves backwards with the protagonist walking towards the camera.

LOGIC 8

We used Apple’s Logic 8 professional recording programme to create the music to the teaser trailer, using digital instruments to recreate a cinematic orchestra consisting of a choir, a large string ensemble, a solo cello, a brass section and a percussion section.

SIBELIUS 6

We used Avid’s Sibelius 6 digital scoring programme to write and score the music for the teaser trailer.

Evaluation Task 1 - How does you're teaser trailer use, develope and/or challenge the conventions of real teaser trailers?

One way in which my teaser trailer uses conventions of real teaser trailers is by including the moving footage of media company logos that are designed to show which media companies have helped to produce the product. Most teaser trailers feature this with only a few exceptions. I think that including this feature gives my teaser trailer a sense of authenticity and professionalism. A secondary use that I found was useful for these small clips was that I could slow the pace of my teaser trailer towards the beginning by separating my filmed footage with the logos.

A convention that I found in some action film teaser trailers was the use of ambient images at the beginning and ends of the products. These short clips of footage help to create a sense of mystery and ambiguity, causing the audience to want to continue viewing the teaser trailer.

I captured some footage of a gas fire while filming in the iron forge area of the “Fire and Iron Gallery” in Leatherhead and put the footage at the opening of my teaser trailer to create a sense of ambiguity for the audience. In the following scene the mysterious flame is revealed to be the flame used to heat iron in the workshop.

Occasionally in teaser trailers the pulse of the soundtrack will fit the editing of the scenes. I have developed this convention so that at key moments in the trailer there are developments in the music that fit the scene. For instance, when the company logos are on screen, the orchestra play loud chords and a unique combination of tribal drums play in unison. This draws attention to the logos and creates a lot of tension in the trailer. Another example is when the romantic scene introduces the more dynamic half of the trailer, and as this happens the music develops into a tutti section with soaring strings and bold horns that are typical of the scores from trailers such as Batman: The Dark Knight, and from other medias such as game soundtracks.

A feature of our teaser trailer that challenges the conventions of most real teaser trailers is that our narrative does not reveal the identity of the protagonist until later on in the trailer. Instead, footage is separated by ambiguous scenes of the protagonist running through woodland, slowly revealing weapons as he takes off his coat. I think this is the most unique feature of our teaser trailer. Throughout the teaser trailer, this mixture of different scenes slowly develops into a montage that reaches its climactic moment when we see the protagonist and antagonist clash swords.

I decided that as I was going to score the music for my teaser trailer, I was going to develop the conventions of typical teaser trailers and try to change the portrayed emotion of the music to fit some of the key scenes in the trailer. This is not a normal convention of teaser trailers, presumable because it is hard to create a multi-section piece of music in just over a minute that does not feel disjointed and angular. I think that I have managed to achieve this in the trailer without many musical issues.

A feature that seems to be typical of action film teaser trailers is the use of scenes with content that conflicts with the ideas of the action genre. This will often be a romantic scene or a scene that slows the pace and excitement of the trailer. I decided to use a scene of the protagonist and a love interest together in an ambient location that still had elements of action within it, such as the military uniform that the protagonist is seen wearing here. I think that choosing the position in the narrative for this scene was an important decision because putting it in the wrong place could confuse the audience and ruin the pace of the teaser trailer. I decided to put it in the middle of the teaser trailer when it begins to develop from ambiguous to exciting. I think this was a good choice because it finally reveals that the ambiguous character who was seen running though woodland is the protagonist.

Because I wanted to use a variety of different style scenes in my project, it made sense to me to change the costume of the protagonist to suit the location and ambience of each scene. Usually in teaser trailers the characters are seen wearing similar clothing throughout, presumably as to not confuse the audience too much. I have challenged this convention for the previously stated reasons. I have, however, tried to keep some features of the costumes the same throughout my teaser trailer to keep a sense of continuity, whether it is the black trousers, the coat or the jacket.

To ensure that my teaser trailer is obviously designed to be marketing an action film, I have made sure to include action based scenes that suggest this genre. This convention has to be used by teaser trailers to ensure that the target audience for the film is reached, and to ensure that the audience of the teaser trailer is not misled. I have used scenes such as the one shown in the above image, where an unknown villain is interrogating the protagonist, and the final scene where the protagonist and antagonist clash swords. The music is also important in suggesting the action genre. It does so because it is fast paced and uses instrumentation and style that is often associated with the genre.

I have tried to use as many unique and interesting locations as possible to create a sense of authenticity for my teaser trailer. These dynamic locations were chosen so that together they would form an exciting and thrilling montage that would reach a climactic ending. This is a common convention of action teaser trailers – where a diverse selection of scenes with different locations and a wide range of emotions are edited together to create intense and captivating montages. This is a good way of conveying the excitement that people will hope to experience when they watch the film that is being marketed to them. During my montage, the scenes used vary from being shot in a church, woodland and an iron forge workshop.

Final Teaser Trailer

Magazine Cover

Poster

Making the poster for my film

I made the poster in Adobe Photoshop. To begin with, Rohan took a photograph of Joe and I standing back-to-back wearing the clothing and props that we wore in the teaser trailer, holding guns near our faces in a 'readied' position. Next, I cut out the white walls in photoshop, leaving just Joe and I in the image. I created the black and orange 'spotlight' background using tools from Paint and imported it into photoshop and put it in the background layer. The top layer has text that includes the film's title, release date and actor names, much like many other film posters, such as posters for The Dark Knight.

Here is the original photo of Joe and I:

Making the magazine cover for my film

I have made my magazine front cover using Adobe Photoshop. To begin with I took a digital photograph of Joe against a white wall wearing the same clothing and props as he does in the teaser trailer. I then took a picture of a woodland area similar to the one in the teaser trailer and used that as a background. I mounted the picture of Joe on top of the background and cut out the white wall so that only Joe's body was left against the woodland area image. I then did the same with the Empire magazine logo and put in its own layer underneath Joe. The top layer contains images that are often seen on Empire's front covers, such as film titles, captions and the names of other films that may be featured in the magazine.





Here are some images that I used:

Creating the audio file for the music and finishing the teaser trailer

I have input all of the parts of the score into Logic Pro to create and accurate audio file that I can put into the edited teaser trailer in Adobe's Premiere Elements. I will then mix the diegetic and non-diegetic sound in the teaser trailer and create a final version of the teaser trailer to post to youtube, facebook and here on my blog.

Finished the score for the teaser trailer

I have finished writing the score for the teaser trailer. As the romance scene enters 29 seconds into the teaser, the music lifts into a more stable chordal section with a soaring string section and a new melodic idea carried in the horns, choir and some of the strings. As the teaser reaches to final section the music develops once more to become more heroic sounding and more melodic, with a subtle melodic and harmonic variation. The worldly drums enter to create a strong sense of rhythm to the music and give it a more cinematic quality. The title text and release date are accompanied just by the drums to give extra emphasis. However, I have decided not to put any music to the final credits/information image as this image is not to be though so much as being part of the film but is just for the sake of informing the audience.

Writing the score for the teaser trailer

I have begun writing the score for the teaser trailer. I am writing for a typical cinematic orchestra of a string ensemble, solo strings, a large church choir, a brass section of tumpets, trombones and horns and a selection of worldly percussion instruments.

The first theme is introduced quietly by solo cello, followed by the second - a stylistic tonic minor chord played loudly by the entire orchestra. This opening creates an atmosphere of darkness, keeping the audience in suspense. The main theme develops as the string ensemble enter, playing hypnotically on every beat. This is continuously accompanied by the second idea playing short and sharp chords that are strategically placed to emphasise certain moments in the teaser trailer, namely the company logos and the antagonists. As the teaser trailer reaches the romance scene and then the montage-like section, I want the music to develop into a more heroic and dynamically stable section.

Final touches to the final teaser trailer

I have found two clips of the Universal Studios and Relativity Media logos to include at the beginning of the teaser trailer between blacksmithing shots. I have cut them down to very short lengths because this seems to be a characteristic of other teaser trailers that I have analysed.

I have also create a realistic looking credits and information image to go at the very end of the teaser trailer. This includes the names of: The directors, producers, production companies, composers, writers, a website address and logos that I feel are appropriate.

I have gone through all of the scenes and adjusted the brightness and saturation of each scene in order to make it look more grainy and low-fi.

Developing the church section with the final scene

As the church/montage section of the teaser trailer progresses, the running scene finishes and is replaced by longer shots from the final scene. This final section of the teaser trailer is very dramatic, and so I think I will make the music develop and become more climactic.

I have now finished editing the final scene and will shortly begin making final touches to the overall editing. I have decided to bring the teaser trailer to a climax by cutting just as the protagonist and antagonist's swords clash to a black screen with the title of the film (which I have decided to call "Shutdown"), followed by the release date of the film.

Editing of the church scene

Now that we have reached beyond the half way point in our teaser trailer, we want to start speeding up the editing of shots by shortening them and using a wider range of scenes to build up a montage-like style. The most prominent scene here is the church scene. Again, we have chosen our most dynamic and exciting shots to feature. The shots from the church are now sharing screen time equally with the shots from the running scene, and are decorated by small shots like the interrogation scene and the blacksmithing scene.

Adding the romance scene

We have edited the romance scene next in the teaser trailer as we feel we are approaching the half way point in the teaser trailer, and this is where we want to break up some of the more intense scenes with something more tame. We have edited together a long shot and a mid/close up of the scene as to create a match on action just before Joe and Tanya kiss, putting more emphasis on this moment.

Editing the "antagonist establishment" scene

We have decided that the next scene to feature in the teaser trailer will be the scene where the antagonists are established. This scene is preceded by a quick panning shot of an open grassy landscape to emphasise the movement of the first shot in the 'antagonist establishment' scene, where the camera pans upwards towards the antagonists face and then zooms out to reveal the other villain characters. After looking at this scene after it has been edited together, I think that when it comes to composing the music I will try to write something that I feel suits the mood in this scene.

Choosing shots for the remainder of the running scene

Today we chose which shots of the protagonist running through woodland we will want to use in the teaser trailer. These shots, we feel, are the most dynamic that we filmed of this scene, and will be the most interesting and effective when the other scenes have been edited between each group of shots.

First hour of editing

We have began editing from the beginning of the teaser trailer. Following the ideas in our storyboard, we have decided to open the teaser trailer with a fade in from black to a short scene of a fire burning, fading out to black and fading back in to a few short clips of the blacksmithing footage involving mid shots and close ups. This then cuts to the first portion of the running scene, where the protagonist is seen running through the woods. This is followed by two scenes in which he removes his coat, creating a match on action.

Companies that I have chosen to produce my film

I have chosen Universal and Relativity Media to produce my film because the two companies frequently work together and have produced films in the past that I consider to be similar to mine such as The Kingdom, Wanted and Public Enemies.

A bonus of using these two companies is that I can include the logos at the opening of my teaser trailer, and because they both use black backgrounds this will help to keep the dark tone of the teaser trailer.

Filming the final scene

We have filmed the final scene at the aforementioned location in Ashtead common. We filmed a few short scenes that show Joe running out of more dense woodland into a clearing, where he sees the antagonist, draws his sword and they attack one another. An interesting camera shot that we captured is a low angle long shot looking up at Joe, with the hand and pistol of the antagonist in the foreground.

This poster for 'Final Fantasy: Advent Children' uses the same minimalist technique. Another feature I am drawn to by this poster is that it has the protagonist and antagonist standing almost back to back with a simple background image. This is another idea I would like to explore when creating my poster.

More poster analysis: James Bond

Many James Bond posters, new and old, use the same minimalist technique to draw attention to the character or figure on display.

Poster Analysis - The Adventures Of Tintin (2011)

This is an image for the 2011 release 'The Adventures of Tintin'. The most striking feature about this image is its stylistic minimalism, causing the audience to pay most of their attention to the main figure in the image. This is a technique used in many posters for a wide range of films, and is one that I think I will try to recreate.

Magazine Analysis: Empire Magazine

Main Title - Always same title (although this one has a white outline, probably a feature of older Empire publications).
Image - Same style (separated background and foreground).
Less text on this cover compared with other two. Still has text for main feature and a contents strip with images of films featured inside. Less interesting header. Prices, barcode and some text hidden by the image (appears to be a slogan).

Magazine Analysis: Empire Magazine

Main title - Same font every time - unique look that people recognise - one colour, large, all capitols, bold.
Main image - Iron man (foreground) is separate from background. Foreground is in front of main title, contents images (but not contents text).
Text for featured film. Header, price (in pounds, euros, dollars), sticker style "Stephen King" thing at bottom this time, barcode in bottom right corner. Text at foot of cover. Text in gold and red towards the bottom of the cover listing more films.

Magazine Analysis - Empire Magazine

Main title - unique font - large, bold, one colour, one word
Main image - action pose - infront of title, header and contents list (with more images)
Aditional contents in sticker style; website; featured film title large, bold font and a smaller, slimmer caption; text at foot of cover; barcode.
Main image's background is separate from the foreground. Only Johnny Depp is in front of text.
Smoke at foot of page.

Filming the antagonist establishment scene

Today we filmed the antagonist establishment scene for the teaser trailer. We captured a few crash reverse-zoom shot of the three villains standing together in front of a large shipping crate. We also captured similar shots but with the characters standing on top of the crate. However, we think that the lighting was too dark and so will will not use those versions of the shot.

Filming The Church Scene

We have filmed inside St. Mary's Church in Leatherhead. We filmed the protagonist walking from one end of the church to the other and kneeling down in front of a stain glass window from many different angles, including a shot from the front of him, using a wheelchair to move the camera steadily. We will edit these shots together to form both long and short edits for the final teaser trailer.

Change of location for antagonist establishment scene

We have decided that as it seems it will be too problematic to film in a graveyard for reasons stated before, we are going to try and film somewhere else. We think it would be a good idea to use an area that is more industrial to give our teaser trailer a 'neo-WW2' feel to it. A location that we particularly like is an area of land owned by a friend that has many industrial shipping crates that we could film next to.

Filming the interrogation scene

We used another area of the interior of the iron forge to film the interrogation scene in. The scene features an actor wearing a black gas mask standing in front of Joe (the protagonist), who is seated with his arms bound to the back of a worn out looking chair that we found, and pretending to strike him in the face. The scene is shot from a mid over the shoulder shot from the interrogator looking on to Joe.

Here are some images of us filming the scene:

Makeup for the interrogation scene

We applied makeup to Joe's face in order to give the impression that he has a black eye in the scene. We used a combination of purple and green eye shadows as well as thick eye liner and mascara that had been dabbed onto his cheek to give it an uneven tone.

Filming in a church (2)

We have been given permission to use the church a lunchtime during the week under supervision from a member of the church team. We will film the protagonist walking from one end of the church to the other with many different shot types.

We have decided to change the costume a bit for this scene, so now instead of wearing all white, Joe now wears a white coat with black trousers and black shoes. This adds a level of continuity between other scenes of Joe within the trailer, and also looks a little bit sleeker and characteristic of our protagonist.

Filming the romantic scene

While our actor for the protagonist's girlfriend Tanya is visiting England after moving to Australia, we thought it would be a good idea to film a romantic scene in which Joe (the protagonist) and Tanya kiss. We will use this scene at some point in the trailer to split up some of the action and give our teaser trailer more depth. We captured a long shot, a mid shot and a close up which we will edit together later on. We filmed the scene by a large tree on the school site.

Prop continuity issue

We had to give back the samurai sword that we were using to the owner before we had finished filming with it. All that is left to film is a part of the "running scene" where the protagonist removes his bullet belt. To overcome this issue we will shoot the scene from the ground to avoid showing the lack of sword.

Filming in the forge

We have finished filming inside the locale iron forge. We captured many mid shots and close ups of the anvil while a bar of iron was heated to a white hot temperature and hit with a hammer. The heat of the iron meant that when it was struck a vast amount of sparks were released, adding to the quality if this scene. Our friend George is the actor in this scene and is an experienced blacksmith. We also got a close up of the fire that was used to heat up the iron. This will be the first scene in our trailer, followed buy the iron forging scene.

Filming the running scene

Today we went into the woods by our school to film the running scene. We filmed Joe running through the woods from many different angles. This footage will be used throughout the trailer to split up other scenes. After reviewing the filming we noticed that we had accidentally left some props and pieces of costume in the background of one scene. We will have to remove any frames where this is noticeable during editing or re-film this later. During the scenes, Joe removes his coat and gun. We have filmed this from different angle and will edit the scenes together to create a match on action.

Black Gas Masks for costume

We have bought two black 'soviet style' gas masks for our antagonist henchmen to wear. So far we believe that these gas masks will feature in two scenes: the "antagonist establishment scene" and the "interrogation scene". The aim of the masks is to try to detract from the emotion seen in the antagonists, and to dehumanize them so as to take away any positive feelings towards them as well as to strip them of attention and any level of importance.

Props and Costume: Antagonist Scene

• Three black trench coats
• Three black trousers
• Flint-lock pistol
• Two assault rifle replicas
• Two black gas masks
• Fingerless black studded gloves

Costume and props: Interogation scene

• Black trousers x2
• Black military boots
• Soviet style gas mask
• Black jacket
• Black boots
• Old chair

Props and Costume: Church scene

• White coat
• White trousers
• White boots

Props and Costume: Romance scene

• Green military trench coat
• Green military trousers
• Black military boots
• Red coat

Props and costume: Final fight scene

• Samuri sword
• Hunting sword
• Black leather trench coat
• Black jacket
• Black trousers x2
• Leather gloves
• Flintlock pistol replica
• Black military boots
• Black boots

Props and costume needed for 'running scene'

• Samuri sword
• Assult rifle replica
• Green military trench coat
• Bullet belt
• Black military boots
• Black trousers
• Black jacket

Props and costume list for blacksmithing scene

• Hammer
• Anvil
• Iron
• Apron
• Protective glasses
• Boots
• Black trousers
• Dirty white t-shirt

Location for final scene

Our final scene in the teaser trailer is a few short shots of the protagonist and antagonist attacking one another after a moments pause. This scene is supposed to follow the "running scene" that has been the main focus throughout the trailer. As such, Joe will be wearing the same clothing that he was last seen in during the last running scene, and the location will be in a woodland area.

I posted earlier saying that we wanted to use an area in Headley to film this scene. However, we have found an area that we prefer: an area that appears to have suffered a forest fire on top of a hill in Ashtead common, and this is where we now plan to film.

Location choice for a scene that establishes the antagonists

We are thinking of using a graveyard for the scene in which our antagonists are introduced in the teaser trailer. Our reason for this choice is because we think that a dark graveyard may have connotations of evil and creepiness, therefore making it easy for the audience to identify that these characters are antagonists. However we are aware that there are issues with filming such a scene, primarily because our actors will all be holding guns, and this may be seen as disrespectful and could offend some people and viewers.

Ongoing props list

Samuri sword - protagonist
Decorative hunting sword - antagonist
Replica assult rifles - protagonist, antagonist, henchmen
Soviet style gas masks - henchmen
Flint-lock pistol - protagonist, antagonist, henchmen

Location Change

After looking around at different locations, Rohan and I have decided to change the location of our 'running scene' from Oxshot common to an area in Headley that we think is much more visually similar to the location we had in mind when we had our original idea.

Storyboard Animatic

We have created an animatic shot list. We aim to begin filming these scenes sometime next month, after we have collected all the necessary props and costume bits.

Although we have annotated each slide, the most important information is in the images themselves.

Filming in a church

We hope to film a calm scene of Joe walking towards a church alter. At the moment we have our minds set on St. Mary's church in Leatherhead because of it's large size, traditional style and because the church isn't open during the day, we can hopefully request to use it during the day when no-one is there. We have asked the church receptionist to pass on a message for us with our contact details and are waiting for a reply.

In the scene we will be creating a third costume for the protagonist, this time trying to focus on connotations of purity, and are aiming to dress him in a white coat with white trousers and shoes.

Antagonist establishment scene

For the scene in which the antagonists are introduced, we are going to film by some industrial shipping crates to give the scene a sense of coldness. In the scene, there will be the main antagonist with a henchman on either side of him. The scene will begin with an upwards tilt from a close up of the antagonist's feet to his face, and then a reverse crash zoom revealing the henchmen. The antagonist will hold a flint lock pistol and the henchmen will each hold an assault rifle. Everyone in the scene will wear all black, with black trench coats. The antagonist will wear thick eyeliner, eyeshadow and mascara to give connotations of evil and coldness.

Casting

We thought it would be a good idea to cast people who will often be available to film, and for this reason we have cast myself as the antagonist of the film. Wearing dark eye makeup will give this character a villainous look.

Casting

Because his unique and striking hair will make him stand out in the trailer, and because of his soft features, we have cast Joe as our protagonist. He will have the most screen time out of all of the characters. In many of his scenes he will be made to come across as physically active and will require the most costume and props (sword, bullet belt, gun, military uniform).

Casting

Because of his know-how and because of the land owned by his parents, we are casting George as our blacksmith. In our opening scene, George will be seen hammering a piece of white hot iron on an anvil.

Analysis of an old A grade AS media project

Likes:
-Use of The Motion Picture Association Of America approval image at begining of the trailer
-Suitable font and colour of "Prime Times productions"
-Suitable colour of intertitles
-Suitable voice over
-Zoom reverse zoom shot
-Great location (old abandoned shelter?) and a nice establishing shot of it
-Grainy film stock as a man gets beaten up (good location choice and acting for this scene)
-Another establishing shot
-The cut between this establishing shot and the close up of a persons face is nice because in both scenes the camera movement is similar
-Fast cutting during the more aggressive scenes
-Good acting during the aggressive scenes
-Editing techniques from 2:10 to 2:20 are a nice touch

Character comparison - protagonist with less obvious clothing choice

This is an example of a protagonist that wears clothing that is maybe more typical of a villain in a film. This is a possible costume choice that we might include in our teaser trailer.

Intertitles

Having looked at a few teaser trailers earlier on, I think that it is important to note that even though the style of the intertitles do change from genre to genre, the fonts are often rather basic, easy to read, and are not always static on the screen. I want to use a bold font with a cold colour and uncommon but sensible font.

Audience Profile

Bases on the genre of the film (we haven't really got much else to go on), I think that we would be aiming our film at people aged 12 to 30, and probably towards men. This is because although the initial genre of War Film would probably appeal to people older than our suggested audience, the fantasy aspect of the film will probably take down the average age of viewers by 10 years or so, and will also probably take the age rating of the film down from a 15 to a 12a because any violence will be in a 'fantasy' context. This opens up our potential market.

Props

For the 'running scene' we have sourced two swords, one each for the two characters in the scene. We have also sourced a pistol that we could also use.

For the antagonist's henchmen, we are thinking of buying two gas masks for them to wear, to cover up their faces, making them seem more emotionless.

Costume

This is an old army uniform that we will use for the protagonist for some of the scenes.

Costume Change for protagonist and antagonist

We have decided that we want to use the military uniform for the protagonist rather than the antagonist. This is because the connotations of people in the military are probably more positive when shown in action films. However we will also use other costumes for the protagonist at other times in the trailer, such as a leather jacket and black trousers for the 'running scene'. The reason for this is that we wanted to emulate the style of the costume of "Cloud Strife", the protagonist from the 2005 film "Final Fantasy: Advent Children" because we believe this film to be of a very similar genre and style to ours - action/fantasy.